In todays world, it is more important than ever to be a smart buyer. Why then do some people believe that the more they pay, the better the product? The idea that the only way to insure that you are receiving quality when buying diamond jewelry, is to buy a heavily advertised designer name, or from a grossly over-priced “celebrity jewelry store,” is simply ridiculous. To be willing to pay a lot more than needed for the color of a box, or the name on the inside of a ring is absurd, and unnecessary. In most cases it is equivalent to throwing your money in the garbage!
The facts are that with todays advanced technology, all designs can be duplicated to near perfection. When you are dealing with a reputable, qualified dealer that has a history of consistently providing quality, they will explain how gold is gold, platinum is platinum, and specific quality diamonds are diamonds. Stamping a designer name on the inside, or delivering the product in a fancy box does not add to the value of a piece of jewelry.
The building of a brand costs a tremendous amount of money. Every television, radio, and magazine add produced in order to enhance product recognition is ultimately going to be paid for by the consumer. Ask yourself if you are willing to pay double or more to simply satisfy your ego.