Diamonds come in many colors and many different shades. From white, to striking “fancies,” the choice of diamonds for your customer can be colorless or full of color, depending on their preference. As a diamond retailer, being able to explain the variations in color, while describing the unique qualities of each variant in a positive way, will help your customer choose the diamond they find most beautiful
The diamond’s promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.
Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year there are some obvious styles that stood out from the rest….
Many of us have heard that we should avoid buying diamonds mined in Zimbabwe. This is because they are considered “conflict diamonds” or “blood diamonds” because of the legal and ethical issues involved. Why is this so?
What are Marange Diamonds?
In 2008, large quantities of diamonds were found in the Marange area of Zimbabwe, and geologists estimate that this deposit, covering 300 square miles, may be the largest diamond find on Earth.
The Zimbabwe government took over the Marange fields in 2010 and they have partnered with a number of private companies that employ around 10,000 miners. But the situation is not good. There have been regular reports of diamond workers being raped, killed, tortured and abused by government security forces. There are also allegations of corruption and profiteering, smuggling and illegal mining by the local mining companies. These actions are obviously not acceptable, and we can put an end to this by addressing the sale of these diamonds.
When you are listening to the radio, and hear an ad about getting a great price from of the leading jewelry stores in the area, you should chuckle to yourself thinking how absurd! As soon as they mention the word “Store” you should know that they won’t match the price at Cool Blue Diamond.
After they add in the cost of the sales staff, the rent or mortgage on the building, the bank interest of the loan on the merchandise, insurance, and all of the other expenses included in running a retail store, the end cost will be close to or more than twice that of Cool Blue Diamond. Call Us at Cool Blue Diamonds in Minneapolis Today!